| Innovation | We are open to new concepts and prepared to turn them into successful business endeavours
| Creativity | We welcome new knowledge and enable outside-the-box thinking beyond the traditional solutions
| Respect | We respect each other with a positive attitude, open-mindedness and considerateness and supportiveness even when we are different and may not have full agreements
| Integrity | We are honest and ethical, worthy of the trust of others by always delivering on our commitments
| Quality | We deliver useful and worthy products or services to satisfy the needs of the market, customers and our business operations by doing it right the first time and every time
| Sustainability | We make our choice for concerted efforts towards building an inclusive, sustainable and resilient future for all people and our planet
| Continuous Improvement | We look beyond our comfort zone for every opportunity to take steps for continuously improving our effectiveness and efficiency in our products, services or processes